WCTD2021: Report, reflect, celebrate

World Circular Textiles Day takes place on 8th October every year. This year, on 8th October 2021, a 2-hour livestream session “WCTD2021: Report, reflect, celebrate”, will be held between 14.00-16.00BST.

The Day

To celebrate the day and the progress that has been made this year, we will be hosting a 2-hour livestream session: WCTD2021: Report, reflect, celebrate, on 8th October 2021, 14:00-16:00 BST.

During this session, we will be highlighting accomplishments across the industry, showing where progress has been made, as well as exploring the big challenges and needs of signatories in the ongoing quest to achieve full circularity by 2050.

We are inviting YOU and your stories to provide the content by taking part in the three activities below.

Read more about the ways that you can take part, contribute and sign up for the event below. The recording of the Livestream will be available on YouTube for continued viewing beyond the day.

1. Make sure you’re on the #RoadmapTo2050

Submit your company or initiative to the Circular Textiles Knowledge Hub in time for WCTD 2021.

In the run up to 8th October 2021, WCTD (with the support of Circle Economy’s Knowledge Hub platform) aims to build the world’s largest digital library of circular textiles activities #TheWCTDCollection to provide a snapshot of what and where circularity is happening around the globe right now. While we want to gather as much information as possible for WCTD2021, this will be an ongoing and ever-expanding project.

All data collected will be used to lay the foundations for the #RoadmapTo2050 and will be developed into a creative circularity digital visualisation being created by technology partner, Holition, in 2022.

Entries for the Knowledge Hub can take the form of:

  • A business case (e.g. a company offering a circular product or service or a circular initiative)
  • A policy case (e.g. a regional tax break for recycling)
  • A report (e.g. a research initiative or a journal article consisting of analysis or insights)

In July 2021 a team of forty researchers and students, across 26 different countries, kicked off this Global Mapping Project**. Between now and 8th October, this specialist team will collaboratively scan and track as many circular textiles activities globally as they can find, in order to start populating the #TheWCTDCollection.

However, we strongly encourage signatories and your networks to upload your own activities in your own words before our mappers get to it first. Multiple case studies or initiatives can be added, if you have more than one.

To make your mark on the map, follow these instructions:    

  1. Create a Knowledge Hub account here
  2. Contribute a circular case study: find out how to contribute a case study here
  3. Share your circular case study via social media and encourage your network to contribute – do not forget to use the hashtag #TheWCTDCollection.

**supported by UAL’s Social Design Institute.

2. Let us know your circular progress this year

We are collecting updates from all over the system and globe.

During the 2 hour live stream on 8th October we will be sharing WCTD signatories progress updates from the past year. We want to know:

  • What have your biggest accomplishments been in evolving towards 100% circularity over the past year?
  • What are your biggest challenges in getting to 100% circularity?
  • What’s the one thing you need from others to succeed in your circularity ambitions?

Progress Updates can be submitted to WCTD in the form of written responses to the three questions above, or a 3-minute video reflection on the three questions above, with your chosen representative.

WCTD will be promoting the submissions via social media, across the WCTD signatory network and potentially highlighting them during the 2-hour Livestream on 8th October.

We are offering a special sponsorship opportunity for €600 to guarantee your 3-minute video gets featured during the livestream.

All submissions, and any inquiries on the sponsorship opportunity mentioned above, should be sent to mail@worldcirculartextilesday.com by 1st October 2021.

NB: For video submissions, please use WeTransfer to email to the email address above.

 

3. Create a circular action and post it on the day

Devise a memorable #CircularAction for your audiences to adopt on 8th October.

We have been searching high and low to identify a singular and meaningful action for all of our signatories to promote and amplify across their networks on 8th October, but felt that this was too prescriptive and one-dimensional.

Circularity is multi-faceted, and our goal is to support the broad-reaching activities of all WCTD signatories. So, we invite you to create your own bespoke WCTD message or activity on the day which is relevant to your network and customers.

We will be sending out communications to support your #CircularAction, tying in with the global WCTD day on 8th October.

Finally…

We want to thank signatories in the network who took the time to provide input to finalising the 3 Strands of Circularity, as part of the 2050 Vision which you can see here.

We are officially on the road to a fully circular 2050!

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