We are WhoSki.com, the UK’s peer-to-peer marketplace for buying and selling pre-owned ski/snowboard clothing. It is our goal to promote sustainability in the wintersports sector and keep textiles out of landfill. Ski wear is almost impossible to recycle due to its composition from layers of different, technical fabrics. It is designed to last, struggles to decompose and is likely to be hanging around for 200+ years. Currently, unwanted ski garments end up in landfill, are incinerated and are now even being found dumped in Africa having been exported from this country. We want this to change with our vertical marketplace alongside our efforts to raise awareness and reform behaviours.