The Little Loop:

Our mission is to create a world without children’s clothing waste. where fast-fashion has no place, clothes are designed to last (until they are fully recycled), and style is timeless; where every parent, and every brand, can effortlessly minimise their environmental impact without compromise. Circularity is at the heart of that vision, and so at the core of our rental model, designed to keep garments in circulation until they meet their full potential.