Stefaan Cognie:

“Offering recyclable products, even with a certain percentage of recycled content is far from enough. These products will at end of life follow the same road to the incinerator… ONLY TRULY circular products will lead to CBF reduction and avoid raw materials from being destroyed. The footprint of rPET (to take an example) is 70% less than virgin material. By reusing raw materials, we will by defintion reduce the footprint. A lot of companies are working on recyclable product but that does lead us nowhere. The only way to preserve our raw materials is by making them truly circular; digitizationwillhelp.“