Launch of 1st MMC Lyocel fiber (TENCEL™ x REFIBRA™) being made with recycled content already in 2017 – Lenzing as the pacemaker in cellulosic recycling
Cooperation/partnership with Södra signed 2021 to jointly speed up process of postconsumer recycling of cellulose-rich waste and to enlarge the industrial-scale line to process up to 25kt post-consumer textile waste by 2025
Participation in Accelerating Circularity USA trials, as well as EU trials
New brand programs with Everlane, Hanky Panky, Gap, Parade, Tentree Timberland, as well as continued programs with Levis, Boyish, Kings of Indigo
Beyond textile to textile circularity, we also introduced Limited Edition innovations with ag-waste including orange and hemp.
Having the infrastructure ready for raw material (preparation): sorting and collecting is not advanced enough to meet the demand for big recycling plants (like providing sorted material according to fiber type for >100KT-plants) at a good sorting-quality level and reasonable prices
The market (brands, customers) being ready to pay some premium for more sustainable products and the politics to support by incentives/regulation/EPR-schemes the transformation from linear to circular
Co-marketing a clear message to consumers – avoid greenwashing.
Readiness to collaborate and contribute (financial and with commitment) in each step of the value chain.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.