Izzie Eriksen, Director, Apparel Xchange
In the last year, we have expanded our operation within our warehouse, holding a large and more diverse range of clothing, footwear and accessories. We are working more strategically across the city, developing our clothing system for young people, with school communities at the heart of ensuring the value of clothing meets the growing demands from families.
We have started to reach out to new partners, brands and retailers where we have mutually beneficial opportunities relating to product longevity and social outcomes. A focus of the year to come.
Challenge
We are very circular as it stands. So really for us to make a bigger difference, we are constantly working to raise and maintain our profile on any social media platforms, securing stock from donations and other sources is a continual area of work and finally, we are always working hard to maintain customers and convert new ones to more sustainable behaviours.
Need
We need high profile advocates who can support us to reach more people and boost our profile. We have local partners were we run joint campaigns. But if we collectively want the majority of the public to adopt circular behaviours, then we all need to support each other to achieve it. A shared voice will start to dominate the mainstream and dominant forces we are up against.
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