Creating a circular fashion system will require changes across the industry, from designing garments with materials that have recycling potential, to the development of new recycling techniques as well as entirely new business models. Above all we want to emphasise the importance of reducing the amount of virgin garments produced and bought in the first place. Only with a combination of reduction, reuse and recycling will we effectively decrease waste and reduce the ever expanding footprint of fashion. Our goals at ASKET are to ensure our collection is circular ready by 2020, launch a take-back program in 2021, and only when the lifetime of garments cannot be prolonged in any way, will we work with different upcycling and recycling options to ensure the material can be used for other purposes, primarily within the apparel supply chain, secondarily in other industries.